A virtual brand is a restaurant that only provides take-out. Virtual restaurants are also known as ghost kitchens. Ghost Kitchens are non-brick and mortar shops, renting out space from a pre established restaurant. Ghost kitchens have become very popular in the last few years.
Michael's Fried Chicken is ghost kitchen, partnering up with 3rd party delivery service such as doordash, ubereats and, Grubhub to ensure that our Cluckn' delicious chicken gets to you quickly.